Accepted:
December 2004
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/vol12/msid02/ | © Copyright 2008 | |||
| Volume 12 | Received: Accepted: |
November 2004 December 2004 |
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A simulation of the impact of media vacillation on global opinion in various network structures.
Rob Stocker |
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| Abstract | |
| The media has a substantial influence on public opinion through the provision of information about current affairs. A popular practice is for the media to take public opinion polls across a sample of the population. The information gathered from such surveys is published, as evidence of the way the population is thinking about issues in current affairs. However, the media, in editorials and reports on issues, often publish views that switch to opposing stances over a short time frame. This is particularly evident in elections and with controversial issues. The research reported in this study simulates a single influential media that interacts with a population of peers connected in specific network structures and examines the behaviour of the population under the influence of a vacillating media. The results show that only a small proportion of the population mirrors the media changes regardless of the social structure. | |
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Multimedia Links (none) Reference Links (none) Citation Reference Rob Stocker 2008, A simulation of the impact of media vacillation on global opinion in various network structures., Complexity International, Volume 12, Paper ID: msid02, URL: http://www.complexity.org.au/vol12/msid02/ |
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